Quantitative Research
Quantitative research focuses on the collection and analysis of numerical data with the help of mathematics and various statistical techniques. It is based on a deductive approach where empirical data is used in support of the testing of theories or hypotheses. It is widely used to find patterns and trends, help make predictions, test associative or causal relationships and generalize research findings to broader populations. Typical quantitative methods include sample surveys, experiments, and census polls.
TYPICAL QUANTITATIVE METHODOLOGIES WE SUPPORT:
Quantitative
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Web Survey | Mobile Survey | Phone Survey (CATI) | In-person Survey (CAPI) |
Street or Mall Intercept | Central Location Test (CLT) | Omnibus Survey | Digital Diary |
Product Trial (IHUT) | Custom Community | Behavioral metering | Social listening |
We offer a full suite of quantitative services and a flexible, all-itemized, and cost-effective pricing scheme, completely customized for each of our clients’ research and business needs.
A La Carte Quantitative Service Menu:
◆ Questionnaire design
◆ Localization and translation of study materials (supporting most languages globally)
◆ Survey programming & hosting services (multiple servers located globally)
◆ Panel and sample service
◆ Fieldwork / Data collection (both online and offline)
◆ Incentive handling
◆ CATI, CLT & intercept interviewing (in-house call centers in China)
◆ Data entry & data cleaning
◆ Tabulation and coding services
◆ Advanced analytics & modeling services (e.g., conjoint, MaxDiff, TURF, pricing & segmentation modeling, data mining)
◆ Reporting (Word or PowerPoint in English and local languages)
◆ Custom / branded online community management
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FOR ALL OF OUR QUANTITATIVE RESEARCH PROJECTS, WE DO:
• Extra screening and QA measures are included in the questionnaire to be implemented for data quality assurance purposes
• Pre-set of multiple quotas to ensure sample representativeness and balance
• Tracking respondent IDs through internal database to avoid repeat participation and professional survey takers, and to ensure data authenticity
• Thorough cleaning & multiple data validation methods are used to eliminate invalid & repetitive data -
Quantitative research has been conducted across each business stage and the entire product life cycle including preliminary market assessment, product ideation and development, designing marketing mix strategy, building the brand, tracking and assessing communication message and brand performance.
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TYPICAL QUANTITATIVE RESEARCH PROJECTS WE DO:
• Advertising effectiveness tracking and media planning
• Brand positioning / value prop testing
• Brand tracker / performance tracking
• Concept testing
• Consumer attitude and usage studies
• Consumption and purchase decision process and behavior research
• Copy / messaging testing
• Customer needs / voice of customer research
• Customer satisfaction research
• Customer segmentation & persona building
• Market sizing, market share estimation & forecasting
• New product opportunity assessment and entry strategy
• Packaging test
• Pricing studies
• Product feature optimization
• Taste test
ANY RESEARCH INQUIRIES?