• FOR ALL OF OUR QUANTITATIVE RESEARCH PROJECTS, WE DO: 

     

    • Extra screening and QA measures are included in the questionnaire to be implemented for data quality assurance purposes
    • Pre-set of multiple quotas to ensure sample representativeness and balance
    • Tracking respondent IDs through internal database to avoid repeat participation and professional survey takers, and to ensure data authenticity
    • Thorough cleaning & multiple data validation methods are used to eliminate invalid & repetitive data

Quantitative research has been conducted across each business stage and the entire product life cycle including preliminary market assessment, product ideation and development, designing marketing mix strategy, building the brand, tracking and assessing communication message and brand performance. 

  • TYPICAL QUANTITATIVE RESEARCH PROJECTS WE DO: 

     

    • Advertising effectiveness tracking and media planning
    • Brand positioning / value prop testing
    • Brand tracker / performance tracking
    • Concept testing
    • Consumer attitude and usage studies
    • Consumption and purchase decision process and behavior research
    • Copy / messaging testing
    • Customer needs / voice of customer research
    • Customer satisfaction research
    • Customer segmentation & persona building
    • Market sizing, market share estimation & forecasting
    • New product opportunity assessment and entry strategy
    • Packaging test
    • Pricing studies
    • Product feature optimization
    • Taste test