Multicultural Research & Consultation

Global market research is by nature multicultural research which involves deep diving into the differences between distinct cultures within each market and across multiple markets globally. We all live in a multicultural world no matter where we are located. Thorough understanding of how consumer groups of varying ethnicity and nationality background differ by attitudes and behaviors is critical to identify big market opportunities, to avoid potential missteps, and to help optimize or harmonize your marketing & communication strategies. 

A team of various ethnicities with diverse language and cultural background empowered by a wide network of local language and cultural experts, Runtop is recognized for our expertise in capturing the voices and passions of key multicultural segments – Hispanics/Latinos, Asians, African Americans, LGBTQ and more, and translating the cultural nuances to customer insights built into our clients’ marketing strategies. 

As part of our research services, we provide multicultural consultation to help our clients design the best research approach to be applied across cultures by taking into account the different language, economics, social structure, attitude and behavior patterns. Our fieldwork team are fully equipped to handle multilingual interviewing or surveying needs and our research team are ready to share local market insights to help illustrate the commonalities and differences across cultural segments.  

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