• FOR ALL OF OUR QUALITATIVE RESEARCH PROJECTS, WE DO:

     

    • Double or even triple screening by both in-house fieldwork teams and our research managers/moderators to make sure all the recruited respondents match the project requirements
    • Over recruitment to allow on-site screening and immediate replacement of unqualified respondents 
    • For all the ethnographic studies, in-home/in-context checks are conducted by research managers before each interview to validate respondent information

Qualitative research has been conducted across each business stage and the entire product life cycle including preliminary market assessment, product ideation and development, designing marketing mix strategy, building the brand, tracking and assessing communication message and brand performance.  

  • TYPICAL QUALITATIVE RESEARCH PROJECTS WE DO: 

     

    • Branding positioning & value props studies
    • Competitive analysis
    • Concept test
    • Copy / messaging test
    • Customer consumption experience / purchase decision process and behavior research
    • Customer needs / voice of customer research
    • Customer persona validation & building
    • Market environment assessment (e.g., regulations, socio-economic development, competitive landscape analysis)
    • New product ideation & prototype development
    • New product opportunity assessment & entry strategy
    • Product feature optimization
    • Usability test