Industry Analysis

We keep track of innovative products, services, and business models and follow the ever-changing new technologies to drive innovative thinking & to provide insightful market intelligence for smarter business decision making of our clients. 

Desk research or secondary research is the primary method for industry analysis and it involves the analysis/synthesis of existing data. It is a more cost-effective method compared to primary research. Common data sources that we rely on include public data from the government agencies, public library, industry associations, or non-profit organization, publications/journals, data from existing surveys/research completed and published, brokerage reports & financial documents, data available on the Internet, news coverage, company websites, and interviews with internal resources/stakeholders, etc.

TYPICAL INDUSTRY ANALYSIS PROJECTS WE DO: 

● Brand KPI / social listening / sentiment analysis
● Competitive analysis
● Customer behavior tracking / metering / heat map
● Due diligence
● Market environment assessment (e.g., regulations, socio-economic development, competitive landscape)
● Market segmentation
● Market sizing / TAM estimation
● New product opportunity assessment & market entry strategy
● Trend analysis
● Value chain analysis and key player profiling

ANY RESEARCH INQUIRIES?